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First Ascent
Brand Partnership

Every item of First Ascent gear is made by outdoor fanatics for real people who do real outdoor pursuits. In fact, this is so ingrained in our ethos that we couldn’t imagine a team that isn’t as obsessed with every aspect of the outdoors as we are. First Ascent was started in a garage in 1989 manufacturing down sleeping bags and parkas. In the early 2000s, we expanded into activewear and cycling gear. 

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​We pride ourselves on the extensive testing and research of all of our products and their specific end-use performance features - often personally tested by ourselves and our athletes - which is done to ensure every product we make can handle all environments and conditions that the outdoors present.

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We're thrilled to announce our brand new partnership with First Ascent! As part of this exciting collaboration, all SA AIA members now enjoy an exclusive unlimited 20% discount on the full First Ascent range online!

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Don't miss out on this fantastic opportunity to elevate your outdoor adventures with top-quality gear from First Ascent. Visit the First Ascent website today to unlock your discount and start exploring in style! Happy adventuring!

© 2025 by SA AIA.

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