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Bringing the Adventure Community Together
Reflection is where adventure professionals turn experience into excellence.
 
It is the process of analysing actions, understanding group behaviour, exploring better approaches, and applying learning to improve safety, impact, and professionalism across the industry.
Venue
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26 - 30 June 2026
View the programme here.
ATKV - Drakensville
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Title Sponsor

TITLE SPONSOR:

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Conference Service Partners

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Hosting, Logistics and Support

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Official Conference Photography Sponsor

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Catering and Hot Chocolate Sponsor

Transport Sponsor

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Event Partners

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PROGRAMME

Programme
Friday 26 June 2026
14:00: Registrations open.

17:00: Welcome, introductions, house keeping, etc. hosted by ATKV Drakensville & Environmental Centre and Hobbiton on Hogsback
18:00: Dinner
19:00: Meet & Greet Sherry & Networking hosted by SA AIA
20:00: Fireside Hot Chocolate Social
Sunday 28 June 2026
07:00: Breakfast

08:00: Welcome
08:30: Panel discussion: Looking for Lemons: A Real-world Discussion on Incident Management

09:30: Tea Break

10:00 - 11:00 Break-away Presentations: 
  • ​"Interactive AI Workshop" by AppCity
  • "Stanford Lake College Programme presentation" by Neil Haarhoff
  • "What School Doesn’t Teach: The Warriors Academy Experience" by Ruan Viljoen
11:00: Break-away Presentations:
  • "Visual Metaphors and Learning Resources" by Dr Pieter Snyman
  • "Hiking Built-in Bonding through Shared Effort" by Mthuthu Funani
  • Tshwane University of Technology presentation by Mike Allkins

12:00: Lunch​
13:00: Free Time

14:00 - 16:00 Break-away Practical CPD Workshops/Demonstrations: 
  • "Overlanding and Camping Demonstration" by Off-Road and Overlanding Chapter
  • "Alpine and Ice Climbing Fundamentals" by Neil Margetts
  • "Rescue Equipment and Techniques  for Ropes Courses" by Darren Erasmus
​​
16:00: Tea Break
16:30: The Big Industry Questions Café Round Table

18:00: Dinner
19:00: Evening Keynote: Firewalk & Talk by Warriors Academy
20:00: Fireside Hot Chocolate Social
Tuesday 30 June 2026
07:00: Breakfast
10:00: Check out from accommodation.
Saturday 27 June 2026
07:00: Breakfast

08:00: Welcome
08:30: Adventure Speed Networking
09:30: SA AIA and Industry Chapter Updates, Research & Information.

11:00 - 12:00 Break-away Presentations: 
  • “Footsteps, Paint and Spirit: Encountering San Rock Art in the Drakensberg” by James Seymore
  • "Inclusive Hiking: Same Path. Different Ways" by Mandla Sibanda
  • Off-Road Tyre presentation by Apollo

12:00: Lunch​
13:00: Free Time

14:00 - 18:00 CPD Break-away Practical Workshops: 
  • "Nature Interpretation Skills for Adventure Guides" by John Roff
  • "Intentional Programming: Considering Diverse Factors in Facilitation" by Dr Pieter Snyman
  • "Professional Snake Handling" by Ladysmith Snake Removal
  • Water Safety Workshop by SA AIA Water Safety Chapter

18:00: Dinner
19:00: Evening Keynote: Stories from the Field "Rock Climbing on the Sentinel, Northern Drakensberg" by Neil Margetts
20:00: Fireside Hot Chocolate Social
Monday 29 June 2026
07:00: Breakfast
​​
08:00 - 12:00 Break-away CPD Workshops: 
  • "Wilderness First Aid Workshop" by Wild Medix
  • "Safe Guarding Children; and Diversity, Empathy and Professionalism Workshops" by Sam Pennells-Ingle
  • "Safety on Steep Ground" by Nic Shaw
  • "Overlanding Recovery Equipment Presentation and Demonstration" by SecureTech and Martin Jooste

12:00: Lunch​
13:00: Info and Q&A Session for Students & Aspiring Professionals ONLY
13:00: Free Time

14:00 - 16:00 Break-away Practical Workshops: 
  • "Starting a Small Business from scratch - LIVE workshop and Q&A" with Darren Erasmus
  • "Overlanding and Adventure Guiding Career Paths and How to Promote and Position Your Business" with Will Jansen
  • Mobile Photography Workshop with Adventure Institute
​​
16:00: PRESENTATION:
  • "Decoding Body Language" by Dave Allen
 
17:00: Networking Session
18:00: BYOB (braai your own braai) and Stokbrood Braai, Fire ready at 18:00 and sides are served.
19:00: Prize Giving and Closing with Fireside Hot Chocolate Social
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SPEAKERS / PRESENTERS

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Darren Erasmus

  • LinkedIn

Technical Specialist at Vertical Safety Systems and Certified Adventure Tourist Guide.

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David J. Allen

  • LinkedIn

Keynote speaker and community builder; impacting the world one leader at a time! Author of the books,’Leadership in the tree’s’ and ‘decoding body language’

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Jaqueline Havenga

  • LinkedIn

Adventure-driven creative with a warm heart, a curious mind, and a passion for capturing meaningful moments and inspiring people along the journey.

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Henk Vallentgoed

  • LinkedIn

Having been associated with the 4x4 and camping industry for 15 years Henk has complimented his field of expertise and always looks at what is new and what the new trends are in the field of vehicle recovery equipment and other industry related products.

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Johan du Plooy

  • LinkedIn

Certified Adventure Tourist Guide and Tour Operator, SA AIA Off-Road and Overlanding Chapter Chairperson.

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John Roff

  • LinkedIn

John is a professional and passionate Nature and Geology Guide and Trainer. He runs the John Roff School of Nature Guiding, and is happiest inspiring and helping fellow guides of every kind develop their guiding potential.

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Samantha Pennells-Ingle

  • LinkedIn

Life Coach / ARA Facilitator Trainer / Leadership Development / Resilience Coaching / Team Enhancement

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Neil Margetts

  • LinkedIn

Neil enjoys all forms of climbing, from vast icy mountains to sport climbing and bouldering. He has logged numerous canyons and climbs globally and repeatedly ascended the technical free-standing peaks in the Drakensberg.

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Walther Meyer

  • LinkedIn

Business owner of Ventureforth International and Wild Medix. Wilderness, survival and tactical medicine and rescue trainer.

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Francois Nel

  • LinkedIn

Entrepreneur in the outdoor recreation industry. As a passionate advocate for the Outdoor Recreation Industry in Southern Africa, Francois' goal is to unlock its full socio-economic potential. 

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Jessi Sunkel

  • LinkedIn

As the Executive Director of the South African Adventure Industry Association, I am passionate about supporting, educating, training, standardizing and professionalising the adventure industry in South Africa.

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Dr. Pieter L. Snyman

  • LinkedIn

A passion for creating unique experiential learning experiences with multiple technologies and learning styles.

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Nic Shaw

  • LinkedIn

Chrysalis Project. A social entrepreneur active in the outdoor education and sustainable tourism space.

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James Seymour

  • LinkedIn

Experienced executive with a demonstrated history of working in the events services and tourism sectors.

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Mandla Sibanda

  • LinkedIn

Certified National Adventure & Tourist Guide and Gauteng NEC Chairperson – Adventure Guide Chapter (SA AIA)

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Mthuthu Funani

  • LinkedIn

Certified National Adventure & Tourist Guide and Eastern Cape NEC Chairperson – Adventure Guide Chapter (SA AIA)

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Will Jansen

  • LinkedIn

Completely focussed and passionate about the development of professional and service driven adventure traveling in Southern Africa.

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Johan Outram

Professional Adventure and Culture Tourist Guide. Passionate about Learning in the Outdoors and meaningful skills transfer.

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Anthea Forder

  • LinkedIn

Entrepreneur, information systems architect, and tourism tech geek with a knack for making complex things feel simple, useful, and surprisingly human.

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Neil Haarhoff

  • LinkedIn

Director of Outdoor Education at Stanford Lake College in Limpopo. 

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Ruan Viljoen

  • LinkedIn

Warriors Academy Adventure Specialist

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Michael Allkins

  • LinkedIn

Lecturer at Tshwane University of Technology, Mbombela Campus.

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Martin Jooste

  • LinkedIn

Passionate about all things 4x4 and overlanding.

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Nardus Eksteen

  • LinkedIn

National Sales Manager (Southern Africa) @ Apollo Tyres Ltd

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Fanie Cilliers

  • Instagram

Ladysmith Snake Removal

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Malcolm Williams

  • LinkedIn

Malcolm Williams is an experienced principal, educator and administrator with more than 35 years of senior leadership experience across public, private and international schools. He has extensive knowledge of the South African, IEB and Cambridge examination systems and has taught in monastic, co educational and boarding schools, including managing large boarding facilities.

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Michael Blakey MBE

  • LinkedIn

Michael Blakey MBE, MEd, FRGS, CF, FIoL has over 40 years' experience leading and supporting youth expeditions, offshore sail training and adventure training activities in the UK and overseas.
He has organised and led more than 20 annual offshore sail training expeditions around the UK, Norway and Iceland, together with numerous overseas youth expeditions in Africa and Central America.

TICKETS

Conference:

  • Includes full conference & all evening events (breakfasts, lunches, dinners, presentations, workshops, CPD training, networking and evening events).

  • SA AIA members are those whose SA AIA membership is in good standing.

  • Student options are those who are still studying and are not professional.

  • Speakers/presenters are offered special student rates.

  • You have full unlimited access to the resort (within the bounds of their rules).

  • A full-time tea and coffee station will also be available.

Accommodation:

  • Options are either single or double beds in a two sleeper, four sleeper or six sleeper unit. The options below are either to share a room with someone or to have the room for yourself. If you have any special requests or requirements, please let us know after submitting your form.

  • Full conference fee includes accommodation for 4 evenings (check-in: 26 June, check-out: 30 June).

  • Campsites are also available - no minimum amount of people, however a maximum of 4 people per campsite.

  • You have full unlimited access to the resort (within the bounds of their rules).

CPD Workshops:

  • You must choose at least one workshop per person for each day you are booking for (it is included in the conference fee).

  • These workshops are limited to certain numbers, and works on a first come, first served basis. If the workshop you choose is no longer available, we will contact you with an alternative option.

  • CPD training workshops are run at the same time and are run over all three days - please refer to the programme for more information.

  • The workshop may be run outdoors or indoors - depending on context and space available. Please ensure you have durable clothing for these workshops.

 

Workshop CPD list:

  • Wilderness First Aid Skills Workshop

  • Nature Interpretation Skills for Adventure Guides

  • Intentional Programming: Considering Diverse Factors in Facilitation

  • Ice Climbing Skills and Techniques Training Workshop

  • Professional Snake Handling

  • Safe Guarding Children

  • Diversity, Empathy and Professionalism Workshops

  • 4X4 Recovery Equipment Demonstration

  • Overlanding and Camping Demonstration

  • Safety on Steep Ground Refresher Workshop

  • Water Safety Workshop

  • Overlanding Recovery Equipment Presentation and Demonstration

  • Starting a Small Business from scratch - LIVE workshop and Q&A

  • Overlanding and Adventure Guiding Career Paths and How to Promote and Position Your Business

  • Mobile Photography Workshop

  • Rescue Equipment and Techniques  for Ropes Courses

Early Bird Pricing - no longer available

ALL - Inclusive Full Conference Rates:

Full conference (breakfast, lunch, dinner, conference, CPD and accommodation).

Room or Campsite share:

  • SA AIA Student Member Rate:

  • Student Non-Member Rate:

  • SA AIA Professional Member Rate:

  • Professional Non-Member Rate:

 

R3,200 per person

R3,500 per person

R3,500 per person

R3,900 per person

Own Room or Campsite:

  • SA AIA Student Member Rate:

  • Student Non-Member Rate:

  • SA AIA Professional Member Rate:

  • Professional Non-Member Rate:

 

R4,000 per person

R4,300 per person

R4,300 per person

R4,700 per person

Full Conference Only Rates:

Full conference (lunch, dinner, conference, CPD only).

Excludes breakfast and accommodation.

  • SA AIA Student Member Rate:

  • Student Non-Member Rate:

  • SA AIA Professional Member Rate:

  • Professional Non-Member Rate:

R1,600 per person

R1,800 per person

R1,800 per person

R2,000 per person

Day Pass:

Day only rate (lunch, conference, CPD only).

Excludes breakfast, dinner, evening activities and accommodation.

  • SA AIA Student Member Rate:

  • Student Non-Member Rate:

  • SA AIA Professional Member Rate:

  • Professional Non-Member Rate:

R500 per person

R550 per person

R550 per person

R600 per person

Normal Pricing - available from 1 May 2026

ALL - Inclusive Full Conference Rates:

Full conference (breakfast, lunch, dinner, conference, CPD and accommodation).

Room or Campsite share:

  • SA AIA Student Member Rate:

  • Student Non-Member Rate:

  • SA AIA Professional Member Rate:

  • Professional Non-Member Rate:

 

R3,500 per person

R3,900 per person

R3,900 per person

R4,300 per person

Own Room or Campsite:

  • SA AIA Student Member Rate:

  • Student Non-Member Rate:

  • SA AIA Professional Member Rate:

  • Professional Non-Member Rate:

 

R4,400 per person

R4,800 per person

R4,800 per person

R5,200 per person

Full Conference Only Rates:

Full conference (lunch, dinner, conference, CPD only).

Excludes breakfast and accommodation.

  • SA AIA Student Member Rate:

  • Student Non-Member Rate:

  • SA AIA Professional Member Rate:

  • Professional Non-Member Rate:

R1,800 per person

R2,000 per person

R2,000 per person

R2,200 per person

Day Only Rates:

Day only rate (lunch, conference, CPD only).

Excludes breakfast, dinner, evening activities and accommodation.

  • SA AIA Student Member Rate:

  • Student Non-Member Rate:

  • SA AIA Professional Member Rate:

  • Professional Non-Member Rate:

R550 per person

R600 per person

R600 per person

R650 per person

GALLERY

IN THEIR OWN WORDS...

Well... what can I say? 🤩 What an incredible conference.
My brain is full, my notebook is full, my heart is full... and I think I need  holiday after the conference! 😂 What an absolutely amazing few days! A massive thank you to everyone who played a part in making the 2026 SAAIA Conference such an incredible success.

It was so great meeting new members, catching up with old friends, making new connections, sharing stories, experiences, ideas, and plenty of laughs along the way. That's what makes this industry so special—we're always learning from one another, challenging each other to be better, and reminding ourselves why we love what we do.

Last year's conference was awesome... but somehow this year's conference raised the bar even higher! 👏 Bring on 2027 already!

A huge shout-out to Jessi and the entire organising team. Conferences don't just magically happen, and we all know the amount of work that goes on behind the scenes. Thank you for your time, dedication, patience, and all the little things nobody sees that made everything run so smoothly.

To every speaker—thank you for sharing your knowledge, stories, wisdom, experience, passion, and enthusiasm. Every presentation left us with something to think about, something to improve, and something to take home.

I have to admit, we're a little disappointed that we decided to head home early yesterday. We weren't sure what today had in store, but judging by all the photos and messages, it looks like you all had a fantastic evening! I'm just a tiny bit jealous... okay, maybe more than a tiny bit! 😜 But that's just another reason to make sure we don't miss the grand finale next year.

I'm incredibly proud to be part of this industry. Adventure guiding isn't just a job—it's a community, a family, and a passion. Being part of SAAIA and watching it continue to grow is something truly special, and I'm excited to keep growing alongside it.

Now... drive safely, unpack your bags, catch up on some sleep, and let's start counting down to 2027! 😄

Thank you, everyone. You really are an amazing bunch of humans! ❤️🌿

From all of us at Start Hiking Today, we would like to extend our heartfelt thanks to everyone who made this year's conference so special.

It was wonderful finally meeting so many people we have followed on Facebook over the years. As first-time attendees (and not last), we didn't quite know what to expect, but we left feeling inspired, welcomed, and incredibly grateful for the opportunity to connect with so many passionate people in the adventure industry.

A special thank you to Jessi and the entire team for making this event possible. The conference was exceptionally well organized, and as organisers ourselves, we know just how much planning, hard work, and dedication go into creating an experience like this. It certainly did not go unnoticed and is deeply appreciated.

To all the speakers who generously gave up their time to share their knowledge, experiences, and insights – we salute you. Thank you for inspiring and challenging us to grow both personally and professionally.

Wishing each of you a successful and adventure-filled remainder of 2026. We hope our paths cross again soon! 

Thank you all for yet another enriching conference, packed with knowledge sharing and insightful sessions.

Last year's conference left me feeling empowered and recharged with new ideas, plans and strategies. This year was no different...in fact, it was even better, which is clear evidence of our growth.
Thank you to all the speakers; we learned a lot. 

Jessi 😊; thank you for your patience, your commitment and for putting together such a well planned event. You poured your heart into it and it showed in every detail.

May we not let our networking go to waste. We are a team of incredible individuals with so much to offer. May we embrace that as we build our business entities, as we evolve and grow as individuals, as we strengthen the adventure industry... and as we continue growing SAAIA into something even greater

Thank you... ON TO 2027!!!🕺🏼

It was really informative and I learned a lot and had excellent networking opportunities .

It was an incredible experience and I learnt so much! It was amazing to feel welcome in the industry and to network with many people. I got a lot of great advice and made connections that will hopefully last. 

Great to experience the diversity of conference attendees. Good to see youth attending, we should target more of them for 2027.

Well planned and organised. It was great to experience/see what the the other adventure disciplines are doing. It just broadened one's horizons and it showed where different disciplines can also work together for more enhanced experiences to clients.

A great blend of activities and discussions that built SAAIA community and helped people grow professionally. 

Very well organised and well attended. The  hall was at capacity. Speakers were well chosen and have thorough presentations. 

Generally, I felt part of the community this year.  Everyone was open to chat and network.  To me personally, I felt better connected than last year, maybe it was because I knew what to expect. But all in all i really enjoyed it. It's a pity we left a day early. But life goes on.

Really enjoyed the conference, was my 1st, so could not measure it against previous years. Amazing brain trust present and brilliant selection of speakers,  topics and practical experiences

The conference was exceptionally well organised and provided valuable insights that I can apply in my own work. It was inspiring to connect with passionate professionals from across the industry, learn from their experiences, and leave feeling motivated and excited about the future.

A valuable few days — the venues, catering, and organisation were all excellent, and the programme clearly tried to cover a wide range of the industry's sub-sectors.

Based on last years experience it is very exciting to see the growth taking place in SA AIA. The conference was great, loved networking and meeting new/existing members. CPD Workshop was spot-on just wished i had the chance to do the others as well but understand the challenge. Loved the conference and looking forward to next year!

The conference was an inspiring and enriching experience, filled with practical learning, meaningful conversations, and valuable networking opportunities. I left feeling encouraged, better equipped, and grateful to be part of a passionate community that is committed to growing the adventure guiding industry.

Relaxing, Informative, Collegual, Creative, Balanced, Professional 

the conference was very informative and we spent enough time on all the sessions. nothing was rushed

Fantastic. 

The fact that this conference could happen, with this value, only 6 years after SA AIA's founding is quite something.

The challenge with the Chapel as a venue was too much natural light for clear viewing of the screen during the Rock Art presentation.  We absolutely loved it and sincerely hope we'll be in a position to continue funding the opportunity for our entire team to attend in the years ahead. We would encourage anyone in the Outdoor Education, ABL, LOTC industry to attend as the information shared is relevant, up to date and valuable to ensure the safety of your clients and crew.

It is always nice to be around such knowledge and experience in our industry and for me the conference is always an eye opener and an elevating experience in terms of networking and knowledge.

Great conference! It was a pleasure to be part of it. The corporate team at Apollo Tyres was incredibly professional, and everything was exceptionally well organised. Thank you for a great experience! 

It was a great opportunity and exposure for my students to network and learn more. I had a misunderstanding of the conference - expecting it to be more about the expansion and the future of the adventure industry. 

Empowering, enlightening and exciting.

It was a great opportunity and exposure for my students to network and learn more. I had a misunderstanding of the conference - expecting it to be more about the expansion and the future of the adventure industry. 

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