Name: South African Adventure Industry Association
Address: 5 Diep in Die Berg, Pretoria, GT, 0084, ZA
Telephone: +27 76 601 4997

WELCOME TO THE SOUTH AFRICAN ADVENTURE INDUSTRY ASSOCIATION

FEATURED ARTICLES

Member Spotlight: The Adventure Institute – Shaping the Future of Facilitation Training in South Africa

The Adventure Institute is transforming South Africa’s facilitation landscape—training emotionally intelligent, technically skilled leaders who make real impact through adventure-based learning. Their mission? Safe, intentional, and life-changing experiences that empower youth and elevate the profession.

“Journey of the Earth Walkers” - Member Spotlight: Adventure Hiking Guide, Mandla Sibanda of Hyqe Club

For Gauteng-based adventure guide Mandla Sibanda, hiking is more than just an activity—it’s a movement.

SA AIA Member Spotlight: Willem Steenkamp of High Africa Adventures

Member Spotlight: Willem Steenkamp of High Africa Adventures. Where Outdoor Education Meets Purposeful Impact.

Guide Spotlight: Jennifer Eisele

Meet Jennifer Eisele—Culture and Adventure Tourist Guide in the Western Cape. From paddling the Orange River as a kid to guiding sea kayaking and hiking adventures today, Jennifer blends her love for wild places with deep local knowledge. Her story is one of passion, professionalism, and purpose in South Africa’s adventure tourism world.

SA AIA is committed to establishing itself as a SAQA-recognised professional body, with work already underway to meet all requirements.

SA AIA represents two distinct sectors within its membership: Individuals – students and those who are qualified and who operate within the Adventure Based Learning (ABL), as well as the Adventure Tourist guiding industry – and businesses – that provide training, products, and services within the ABL and Adventure Tourist guiding industries. As such, it facilitates bringing together two of the main entities that play a role in developing regulatory frameworks namely individuals and businesses.

SA AIA is a member driven professional body for the Adventure Based Learning Industry and the Adventure Tourist Guiding industry. Our mission is to collaborate with likeminded individuals and organizations to unlock the economic, human, and environmental potential of the Southern African Adventure Industry through a process of professionalization.

Become a Member

Become an Outdoor Adventure Leader.

An "Outdoor Adventure Leader", which we use here as a generic term for an Adventure Tourist Guide or an Adventure-Based Learning Facilitator, instructs and guides individuals and groups undertaking adventure activities in a variety of outdoor locations. Activities may include outdoor education and recreation, bicycle touring, bushwalking, canoeing, caving, cross-country skiing, horse trekking, rafting, rock climbing and sailing.

Personal Requirements & Expectation

Adventure Tourist Guide

Adventure-based Learning Facilitator