Name: South African Adventure Industry Association
Address: 5 Diep in Die Berg, Pretoria, GT, 0084, ZA
Telephone: +27 76 601 4997

WELCOME TO THE SOUTH AFRICAN ADVENTURE INDUSTRY ASSOCIATION

FEATURED ARTICLES

Guiding the Future: Lessons from the Business of Guiding Workshop

The Business of Guiding workshop, hosted by the Department of Economic Development and Tourism, brought together voices from across guiding — from adventure and cultural to food, wellness, and even AI. With SA AIA represented on stage, key insights emerged: adventure tourism is booming, travellers’ preferences are shifting across generations, and digital tools like AI are reshaping how guides market themselves.

Discipline at Camps: Aligning with the BELA Act

Discipline at school camps is changing under the BELA Act. Here’s what teachers, facilitators, and camp organisers need to know to stay compliant.

Raising the Bar: Why Ceres Trained Their Team as Legal Adventure Tourist Guides

Ceres Zipline Adventures has been thrilling visitors since 2010, combining adrenaline-pumping ziplines with breathtaking natural beauty in the Ceres valley. Recently, they took a bold step to professionalise their operations by training and registering their guides as legal Adventure Tourist Guides. This investment not only raises safety and industry standards but also ensures guests enjoy a richer, more meaningful adventure experience.

Professionalising Adventure Guiding. What Happens When There’s No One Watching the Guides?

Imagine this. You 're a teacher. You’ve taken your class on a school camp. The zipline is exciting. The hike is spectacular. The...

SA AIA is committed to establishing itself as a SAQA-recognised professional body, with work already underway to meet all requirements.

SA AIA represents two distinct sectors within its membership: Individuals – students and those who are qualified and who operate within the Adventure Based Learning (ABL), as well as the Adventure Tourist guiding industry – and businesses – that provide training, products, and services within the ABL and Adventure Tourist guiding industries. As such, it facilitates bringing together two of the main entities that play a role in developing regulatory frameworks namely individuals and businesses.

SA AIA is a member driven professional body for the Adventure Based Learning Industry and the Adventure Tourist Guiding industry. Our mission is to collaborate with likeminded individuals and organizations to unlock the economic, human, and environmental potential of the Southern African Adventure Industry through a process of professionalization.

Become a Member

Become an Outdoor Adventure Leader.

An "Outdoor Adventure Leader", which we use here as a generic term for an Adventure Tourist Guide or an Adventure-Based Learning Facilitator, instructs and guides individuals and groups undertaking adventure activities in a variety of outdoor locations. Activities may include outdoor education and recreation, bicycle touring, bushwalking, canoeing, caving, cross-country skiing, horse trekking, rafting, rock climbing and sailing.

Personal Requirements & Expectation

Adventure Tourist Guide

Adventure-based Learning Practitioner